社会变迁视角下唐卡艺术的传承与文化产业的开发
Tangka Art Preservation and Cultural Industry Development from the Perspective of Social Change

从传统地方社会的宗教圣物到现代国家的非物质文化遗产的发展，唐卡的商品化和非遗化推动了唐卡艺术的保护传承，使唐卡的内容、题材日益丰富，传承方式也愈加多元。唐卡艺术保护传承的关键在于使唐卡重新嵌入并服务于现代经济社会生活，发展唐卡文化产业是其有效形式之一。对甘孜州唐卡传承与发展现状的调查显示，现阶段唐卡产业是一种手工作坊模式下的小众文化产业。相关部门应当采取鼓励唐卡艺术创新、培育唐卡文创品牌、建设唐卡文化产业园、规范唐卡文化市场等措施来推动现代性的唐卡文化产业发展。
From the development of religious relics in traditional local societies to the non-material cultural heritage of modern nations, the commercialization and intangible heritage status of thangka have driven the protection and transmission of thangka art, making its content and themes increasingly diverse and its transmission methods more diverse. The key to protecting and transmitting thangka art lies in integrating it into and serving modern economic and social life. Developing thangka cultural industries is one of its effective forms. A survey of the current situation of thangka inheritance and development in Ganzi shows that thangka industry is a small-scale cultural industry under a handicraft production mode at present. Relevant departments should take measures such as encouraging innovation in thangka art, cultivating thangka cultural and creative brands, building thangka cultural industrial parks, and standardizing the thangka cultural market to promote the modern development of thangka culture.