消费主义浸染下大学生精神生活透视
A Perspective on the Spiritual Life of College Students under the Influence of Consumerism

随着全球化的快速推进和我国社会主义市场经济的蓬勃发展，消费主义思潮迅速地在我国蔓延，并渗透到社会生活的方方面面，尤其对当代大学生造成巨大冲击，导致其精神生活出现异化之象，主要表现为理想信念和健全人格缺失、道德认知和人生追求颠覆、价值取向和消费观念扭曲、生活方式和人际关系变异，这严重阻碍了大学生成长成才。为了应对这一挑战，需要实现国家、社会、高校和家庭的多方联动，形成合力，加大“消费环境”与“虚拟媒介”的治理，加强对大学生的“消费教育”与“思想引导”；帮助大学生重建“主体人性”与“消费理性”，重置“物的欲求”与“人的需求”。从而帮助大学生克服“精神荒原”，实现健康全面发展。
With the rapid advancement of globalization and the vigorous development of China’s socialist market economy, the trend of consumerism is spreading rapidly in China and penetrating into all aspects of social life, especially causing a huge impact on contemporary college students, leading to the appearance of alienation in their spiritual life. The main manifestations are the lack of ideal belief and sound personality, the subversion of moral cognition and life pursuit, the distortion of value orientation and consumption concept, the difference of life style and interpersonal relationship, which seriously hinder the growth of college students. In order to cope with this challenge, it is necessary to realize the multi-linkage of the country, society, colleges and families, form a joint force, strengthen the governance of “consumption environment” and “virtual media”, and strengthen the “consumption education” and “ideological guidance” of college students; help college students rebuild “subject humanity” and “consumption rationality”, and reset “desire for things” and “human needs”. It can help college students overcome “spiritual wasteland” and realize healthy and all-round development.