基于地域文化下的济南城市视觉形象设计研究
Research on the Visual Image Design of Jinan City Based on Regional Culture

随着城市化进程的不断推进，城市视觉形象作为展示城市风采的重要窗口，受到了越来越多的关注。本文以济南地域文化和城市视觉形象发展概况切入，分析济南城市视觉形象发展过程中产生的问题，结合济南地域文化，通过对于济南城市视觉形象的设计，提升城市形象，打造城市名片，同时也为其他城市的视觉形象设计提供参考借鉴。
With the continuous advancement of urbanization, the urban visual image, as an important window to showcase the city’s charm, has attracted increasing attention. This paper takes the overview of Jinan’s regional culture and urban visual image development as the entry point, analyzes the problems arising in the development process of Jinan’s urban visual image, and combines Jinan’s regional culture. Through the design of Jinan’s urban visual image, the city’s image is enhanced, a city business card is created, and at the same time, it also provides reference for the visual image design of other cities.