浅析商标侵权中“商标性使用”的认定
Analysis of the Determination of “Trademark Use” in Trademark Infringement

在当前互联网时代，商标使用日益复杂，但我国商标法未明确“商标性使用”概念，导致商标侵权认定存在困难。本文旨在明确商标性使用的认定方式和标准，为商标侵权防范和打击提供法律依据。鉴于商标侵权案件多样性和复杂性，传统侵权认定模式已难以应对新型侵权形式。本文围绕商标侵权中的“商标性使用”问题展开研究，分析了其定义、界定标准与商标侵权的关系，同时探索更全面细致的侵权认定标准和方法，以准确适用于各类商标侵权案件，保护商标权人合法权益，维护市场公平竞争秩序。本文将从商标法立法和司法解释入手、辅以司法案件争议，明确商标性使用概念和范围，建立科学合理的认定标准，为商标侵权案件处理提供清晰指导。
In the current Internet era, the use of trademarks is becoming increasingly complex, but China’s trademark law does not specify the concept of “trademark use”, resulting in difficulties in the determination of trademark infringement. The purpose of this paper is to clarify the identification of trademark use and standards, and to provide a legal basis for the prevention and combating of trademark infringement. In view of the diversity and complexity of trademark infringement cases, the traditional infringement model has made it difficult to deal with new forms of infringement. This paper focuses on the “trademark use” in trademark infringement, analyses the relationship between its definition, definition standards and trademark infringement, and explores the more comprehensive and detailed infringement determination standards and methods, in order to accurately apply to all kinds of trademark infringement cases, protect the legitimate rights and interests of trademark owners, and maintain the order of fair competition in the market. This article will start from the legislation and judicial interpretation of trademark law, supplemented by judicial cases and disputes, to clarify the concept and scope of trademark use, establish scientific and reasonable determination standards, and provide clear guidance for the handling of trademark infringement cases.