地域文化下柳州博物馆视觉形象设计研究
Research on Visual Image Design of Liuzhou Museum under Regional Culture

本文从广西省柳州市地域文化资源角度出发，分析当下柳州博物馆的视觉形象设计痛点，从柳州博物馆标志、导视符号、海报、宣传折页等入手，探究基于柳州地域文化助力下，地域文化符号与博物馆视觉形象的关系，进而以系统性思维介入其视觉形象的设计，指出地域文化对于博物馆发展和品牌形象创新的积极推动作用。
From the perspective of regional cultural resources in Liuzhou City, Guangxi Province, this paper analyzes the pain points of the current visual image design of Liuzhou Museum, and starts with Liuzhou Museum logo, guide symbol, poster, publicity fold, etc., to explore the relationship between regional cultural symbols and the visual image of the museum with the help of Liuzhou regional culture, and then involves the design of its visual image with systematic thinking. It is pointed out that regional culture plays an active role in promoting museum development and brand image innovation.