新时代背景下麦积山石窟艺术衍生品设计与发展研究
Research on the Design and Development of Art Derivatives of Maijishan Grottoes in the Context of the New Era

随着新时代的到来，人们对文化消费的需求日益增长，对艺术衍生品的需求也呈现出多样化和个性化的趋势，文化创新发展变得至关重要。目前，如何更有效地保护文化遗产并使之更易为大众接受，已成为亟待解决的问题。本文通过分析麦积山石窟艺术衍生品设计的现状，指出目前存在的问题，并结合新时代背景下的市场需求和文化发展趋势，将丰富的历史文化与独特的美学特征融入设计，与现代媒介相融合，以推动麦积山石窟的文化传承和艺术衍生品的创新性设计与发展，以期在新时代背景下使麦积山石窟的美学价值、文化价值和经济价值能够得到进一步提升。
With the advent of the new era, people’s demand for cultural consumption is growing, and the demand for art derivatives is also showing a trend of diversification and personalization, so the development of cultural innovation has become crucial. At present, how to protect cultural heritage more effectively and make it more acceptable to the public has become an urgent problem. By analyzing the current situation of the design of Maijishan Grottoes art derivatives, this article points out the existing problems and combines the market demand and cultural development trend under the background of the new era. It integrates rich historical culture and unique aesthetic characteristics into the design and merges with modern media to promote the cultural inheritance of Maijishan Grottoes and the innovative design and development of art derivatives. It is expected to further enhance the aesthetic value, cultural value and economic value of Maijishan Grottoes in the new era.