沂蒙红色文化资源在文创产品设计中的运用探析
Analysis on the Application of Yimeng Red Cultural Resources in Cultural and Creative Product Design

通过对于从战火纷飞之中孕育出的伟大沂蒙精神进行研究，以沂蒙红色文化资源为载体，分析其文创产品设计的原则。根据文创产品设计原则，借助皮尔斯符号三元关系原理，对于沂蒙红色文化资源设计思路进行分析，包括对于红色文化资源元素的主体整理、对于红色文化资源进行编码，对于用户体验进行解码。在文创产品设计之中运用文化、科技、品牌策略，创新沂蒙地域文化因素，应用数字技术增强宣传，以此提高文创产品的品牌价值。
By studying the great Yimeng spirit born from the war-torn era and using Yimeng red cultural resources as the carrier, this paper analyzes the principles of its cultural and creative product design. Based on the principles of cultural and creative product design, with the help of Peirce’s theory of triadic relations of signs, this paper analyzes the design ideas of Yimeng red cultural resources, including the subject collation of red cultural resources elements, the encoding of red cultural resources, and the decoding of user experience. In the design of cultural and creative products, cultural, technological, and branding strategies are adopted to innovate Yimeng regional cultural factors and apply digital technology to enhance promotion, thereby increasing the brand value of cultural and creative products.