基于5W模式构建小程序短剧精品化传播策略——以微信小程序短剧为例
Development of a Communication Strategy to Enhance the Quality of Short Video Content via the 5W Model: A Case Study of WeChat Mini Program Short Videos

随着网络技术的飞速发展，短视频平台如雨后春笋般涌现，其中的小程序短剧更是凭借其独特的魅力，成为了网络娱乐的新宠。然而，小程序短剧的发展也面临着碎片化、娱乐化、低俗化的创作困境，为了摆脱这些困境，小程序短剧需要精品化发展。只有通过精品化的发展，才能充分发挥网络短剧的优势，吸引更多的观众，提高小程序短剧在网络剧市场中的地位。本文基于传播学者拉斯韦尔的5W模式，从传播主体、传播内容、传播渠道、传播受众、传播效果等方面，对小程序短剧精品化发展提出建议。
With the rapid development of network technology, short video platforms have sprung up, among which small program skits have become the new darling of network entertainment by virtue of their unique charm. However, the development of mini-program is also facing the difficulties of fragmentation, entertainment and vulgarization. In order to get rid of these difficulties, mini-program needs to develop in quality. Only through the development of quality, can we give full play to the advantages of network short play, attract more audiences, and improve the position of small program short play in the network drama market. Based on the 5W model of communication scholar Lasswell, this paper puts forward suggestions on the development of mini program skits from the aspects of communication subject, communication content, communication channel, communication audience and communication effect.