从“使用与满足”视角探析抖音美食类短视频发展
Exploring the Development of TikTok Food Related Short Videos from the Perspective of Uses and Gratifications Theory

互联网的发展使得快餐文化成为现代社会的一个表征，人们的生活方式被快餐式的节奏打乱，呈现出“碎片化”特点。短视频发展至今，因其“短平快”特点，成为了网民用户日常生活中不可缺少的媒介。随着人们物质生产水平的提高以及2020年新冠肺炎疫情以来的隔离封控的影响，美食类短视频作为短视频众多内容分支的一类，以其内容轻松愉悦而受到人们的喜爱，逐渐成为抖音、快手平台的前五大热门短视频分类之一。在此情境下，本文运用传播学中“使用与满足”理论，通过分析抖音美食类短视频，总结抖音美食类短视频的传播效果，最后对其发展方向提出建议。
The development of the Internet has made fast food culture as a symbol of modern society, and the lifestyle of people has also been disrupted by the fast-food rhythm, showing the feature of fragmentation. Short videos have become an indispensable medium in the daily lives of users due to their characteristics. With the improvement of people’s material production level and the impact of isolation and control since the COVID-19 in 2020, food related short videos, as one of the many content branches of short videos, are held in deep affection by people. Because of their relaxed and pleasant content, food related short videos gradually become one of the top five popular short video categories of TikTok and Kwai. Under this circumstance, this paper uses the theory of “Uses and Gratifications Theory” to analyze the food related short videos of TikTok, summarize the communication effect of TikTok food related videos, and finally put forward suggestions for its development direction.