传播仪式观视阈下福建游神活动“出圈”原因探析
Analysis on the Reasons of “Popularity” of Fujian Wandering Spirit Activity under the Threshold of Communication Ritual View

当下文化自信思潮日益盛行，传统文化类作品以各种新姿态争相涌现。新媒体与新技术的发展不仅让新兴文化为世人所知晓，更让传统民俗文化开始尝试突破原有的圈层，寻找新的内容表达方式与传播路径。本文基于传播仪式观的视角，以2024春节福建游神“出圈”为切入点，分析其在突破时空限制的基础上，如何通过仪式性建构实现共通意义空间的对话与共享；并借助其“出圈”原因的探析以总结当下民俗活动走红的要素，为未来民俗活动创造性发展提供参考。
At present, the trend of cultural self-confidence is increasingly prevalent, and traditional cultural works are emerging in various new ways. The development of new media and new technology not only makes the emerging culture known to the world, but also makes the traditional folk culture try to break through the original circle and find new ways of expression and communication. Based on the perspective of communication ritual, this paper takes the sudden popularity of Fujian Wandering Spirit in the Spring Festival of 2024 on the short video platform as an entry point, and analyzes how to realize the dialogue and sharing of common meaning space through ritual construction on the basis of breaking through the limitation of time and space. With the help of the analysis of the reasons for the sudden rise of its popularity, this paper summarizes the elements of the current popularity of folklore activities and provides references for the creative development of folklore activities in the future.