隐身的momo：社交平台中网络青年群体匿名社交的现象探赜
Invisible momo: An Exploration of the Phenomenon of Anonymous Socializing among Online Youth Groups in Social Platforms

互联网是人们追求匿名交往的圣地，但随着社交平台不断驱使着交往者进行自我身份的展示，交往者的现实身份与互联网上的虚拟身份不断的相重合。当下以momo为例的匿名化群体用去身份化的同一性符号置换用户原有头像和昵称等个性化符号，试图通过这一方式完全解构存在自身身份的要素，实现真正的互联网匿名社交。促使交往者参与这场匿名狂欢的动因则包含着：自我隐私的保护、后台场域下的自我表达、基于主动的游戏性模仿以及陌生化社会的匿名需要。而在这场网络群体匿名化的传播游戏中，看似离席的传播者同样会陷入群体松散和狂欢背后道德式微的失范困境。
The Internet is a holy place for people to pursue anonymous communication. However, as the social platform continuously drives the communicators to display their self-identity, the real identity of the communicators and the virtual identity on the Internet constantly overlap. At present, the anonymous groups taking momo as an example to replace the user’s original avatar, nickname and other personalized symbols with the identity symbol of de-identity, trying to completely deconstruct the elements of their identity in this way, and realize the real anonymous social networking on the Internet. The motivations that promote the contacts to participate in this anonymous carnival include: the protection of self-privacy, the self-expression in the background field, the active imitation of games, and the anonymous need of defamiliarization society. In this online group anonymization communication game, the communicators who seem to leave the party will also fall into the anomic dilemma of loose group and weak morality behind carnival.