自媒体文化高质量发展的路径思考
Thinking on the Path of High-Quality Development of We-Media Culture

自媒体文化是自媒体时代的重要产物。研究自媒体文化必须要清楚自媒体文化的发展现状，从文化选择和文化创作两个视角出发更易审视自媒体文化的发展现状。当下自媒体文化存在倾向于视听类文化、青睐于娱乐性文化、内容过于同质化和趋向于经济效益的现象。审视自媒体文化也必须认识到其产生和发展的原因是人们的多样化文化需求、创作的多元化产生主体和创作的多维度传播介质等方面。认知自媒体文化发展现状和原因是更好推进自媒体文化高质量发展，需要兼顾经济和社会效益、传播社会先进文化和进行多方面创新等方面实现高质量发展。
We media culture is an important product of the era of we media. In the study of we media culture, we must clearly understand the development status of we media culture. From the perspective of cultural selection and cultural creation, it is easier to examine the development status of we-media culture. At present, we-media culture tends to be audio-visual culture, favors entertainment culture, has too homogeneous content and tends to achieve economic benefits. When examining the we-media culture, we must also realize that the reasons for its emergence and development are people’s diversified cultural needs, the diversified generation subjects of creation, and the multi-dimensional communication media of creation. The current status and reason of the development of we-media culture is to better promote the high-quality development of we-media culture. We need to take into account economic and social benefits, spread advanced social culture and carry out various innovations.