骨文新诠——甲骨文在文创设计中的应用研究
A New Interpretation of Oracle Bone Script—Research on the Application of Oracle Bone Script in Cultural and Creative Design

目前为止，甲骨文是中国发现的最早的成熟文字，其承载了中华民族深厚的历史文化底蕴，具有极高的历史和艺术价值。近年来，以甲骨文为文化视点，挖掘其独特性、审美性，并创新赋能文创产品设计的现象不在少数。这不仅丰富了现代艺术语言、开拓了艺术创作的新空间，也推动了甲骨文研究的深化，有力地传承和弘扬了中华优秀传统文化。本文首先从甲骨文的基本含义、历史地位入手进行研究；其次探究甲骨文创新的研究价值和现实意义；接着分析了甲骨文在文创设计中的创新应用；并在最后指出甲骨文在文创产品设计中存在的问题及其未来发展展望。通过本文的研究，旨在为当代文化创意产品设计中广泛应用传统文化元素提供新的思路与方法，努力为传承和发展中华优秀传统文化、推进中华文化事业的发展贡献力量。
So far, oracle bone script is the earliest mature script discovered in China, which carries the profound historical and cultural heritage of the Chinese nation and has extremely high historical and artistic value. In recent years, the phenomenon of using oracle bone inscriptions as a cultural perspective, exploring their uniqueness and aesthetics, and innovating and empowering the design of cultural and creative products is not uncommon. This not only enriches the language of modern art and opens up new spaces for artistic creation, but also promotes the deepening of research on oracle bone inscriptions, effectively inheriting and promoting excellent traditional Chinese culture. This article first starts with the basic meaning and historical status of oracle bone inscriptions for research; secondly, it explores the research value and practical significance of oracle bone script innovation; then, the innovative application of oracle bone script in cultural and creative design is analyzed; and at the end, it points out the problems and future development prospects of oracle in the design of cultural and creative products. Through this study, the aim is to provide new ideas and methods for the widespread application of traditional cultural elements in contemporary cultural and creative product design, and strive to contribute to the inheritance and development of excellent traditional Chinese culture and the promotion of the development of Chinese cultural undertakings.