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沉浸式短视频景观生产分析与批判
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Abstract:
沉浸式短视频凭借其身临其境的视觉和听觉特点满足受众放松、解压的需求,具有较强的传播力和话题度,在近几年斩获不少流量和经济效益。本文首先对沉浸式短视频进行源流综述,理清沉浸式短视频相关概念及其兴起与发展,进而引入景观的概念,从沉浸式短视频所展现出的视听文本出发,从内容选择、创作手法和叙事模式三方面解读沉浸式短视频中所建构的过程景观,并对沉浸式短视频所产生的景观异化进行批判。
Immersive short video with its immersive visual and auditory characteristics to meet the needs of the audience to relax, decompression, with strong communication power and topic degree, in recent years to gain a lot of traffic and economic benefits. This paper first summarizes the origin and flow of immersive short videos, clears out the related concepts of immersive short videos, their rise and development, and then introduces the concept of landscape. Starting from the audio-visual texts displayed by immersive short videos, the process landscape constructed in immersive short videos is interpreted from three aspects: content selection, creative techniques and narrative mode. It also criticizes the alienation of landscape caused by immersive short video.
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