河北省康养旅游产业开发模式与发展路径探析
Analysis on the Development Model and Development Path of the Health and Wellness Tourism Industry in Hebei Province

在“2030健康中国”战略推动下，全民健康意识得到大幅提升，康养作为一种以健康为导向的新型出行模式，康养旅游产业受到社会各界极大的关注。康养旅游业的发展对于促进人民健康、提高生活质量和支持经济发展具有重要意义。为此，本文通过对河北省康养旅游产业发展现状进行分析，结合河北省的自然、文化和产业资源，构建了生态康养模式、文化康养模式、中医医疗康养模式、气候康养模式、冰雪康养模式等各种独具特色的开发模式；探析河北省康养旅游产业完善康养旅游基础设施、培育特色康养产业品牌、创新内容发展、增强康养旅游供给能力、加强人才培养和引进、优化融资环境，完善康养旅游产业链的发展路径。
Under the promotion of the “2030 Healthy China” strategy, the health awareness of the whole people has been greatly improved. As a new health-oriented travel mode, the health and wellness tourism industry has received great attention from all walks of life. The development of health and wellness tourism is of great significance to promoting people’s health, improving quality of life and supporting economic development. To this end, this article analyzes the development status of the health and wellness tourism industry in Hebei Province and combines the natural, cultural and industrial resources of Hebei Province to construct an ecological health care model, a cultural health care model, a traditional Chinese medicine health care model, and a climate health care model. , ice and snow health care model and other unique development models; analyze the health care tourism industry in Hebei Province to improve health care tourism infrastructure, cultivate distinctive health care industry brands, innovate content development, enhance health care tourism supply capabilities, and strengthen talent training and introduce and optimize the financing environment, and improve the development path of the health and wellness tourism industry chain.