困境与消解：新时代红色文创产品设计路径研究
Dilemma and Resolution: Research on the Design Path of Red Cultural and Creative Products in the New Era

红色文创产品作为红色文化的重要载体，讲述着中国共产党百年来所谱写的英烈事迹与革命精神，更肩负着传承红色基因、赓续红色血脉的历史责任。进入新时代，红色文创产品设计蓬勃兴起、发展迅猛，各级各类红色场馆围绕自身可挖掘的红色资源已诞生出了一大批初具规模的红色文创产品。而如何进一步用好用活这一重要文化载体，突破现阶段红色文创产品设计中遭遇的难点与瓶颈，已经成为了新时代爱国主义教育基地建设的应有之义。本文基于对市场在售红色文创产品现状分析，试图厘清新时代红色场馆在红色文创产品设计开发过程中出现的一系列困境，力求通过构建一条可复制推广的设计路径，切实提升红色文创产品的文化育人实效。
As an important carrier of red culture, red cultural and creative products tell the heroic deeds and revolutionary spirit composed by the Communist Party of China in the past hundred years, and shoulder the historical responsibility of inheriting red genes and continuing red blood. Entering the new era, the design of red cultural and creative products has flourished and developed rapidly, and a large number of red cultural and creative products have been born around the red resources that can be mined by red venues at all levels. How to further use this important cultural carrier to break through the difficulties and bottlenecks encountered in the design of red cultural and creative products at the present stage has become the due meaning of the construction of patriotic education base in the new era. Based on the analysis of the current situation of red cultural and creative products sold in the market, this paper attempts to clarify a series of difficulties in the design and development process of red cultural and creative products in the new era of red venues, and strives to effectively improve the cultural education effect of red cultural and creative products by building a design path that can be replicated and promoted.