社区主导型内生式乡村旅游发展研究——以浙江省鲁家村为例
Research on the Development of Community-Led Endogenous Rural Tourism—Taking Lujia Village in Zhejiang Province as an Example

在全球化不断发展的今天，乡村社区的现代化产业发展和转变与社区居民的地方性保持的二元对立，成为乡村旅游发展以及乡村旅游与其他产业之间的融合发展的最大困境。而内生式社区旅游的开发是一种激发社区居民积极参与乡村旅游的有效方式。本文以浙江省鲁家村作为社区主导型的内生式旅游发展典型案例，探究了其内生式社区旅游的发展过程，并对其成功因素进行了分析，以期为其它乡村旅游的发展提供一定的借鉴意义。
In the context of continuous globalization, the dual opposition between the development and transformation of modern industries in rural communities and the locality of community residents has become the biggest challenge for the development of rural tourism and the integration of rural tourism with other industries. The development of endogenous community tourism is an effective way to stimulate community residents to actively participate in rural tourism. This article takes Lujia Village in Zhejiang Province as a typical case of community led endogenous tourism development, explores the development process of its endogenous community tourism, and analyzes its success factors, in order to provide certain reference significance for the development of other rural tourism.