多模态话语视域下中国园林文化的对外话语建构——以中国园林博物馆外宣材料为例
Foreign Discourse Construction of Chinese Garden Culture from the Perspective of Multimodal Discourse—Taking the Foreign Publicity Materials of The Museum of Chinese Gardens and Landscape Architecture as an Example

在世界全球化背景下，国家文化形象的塑造与传播日显重要。中国园林文化作为中华优秀的传统文化之一，向世界宣传中国园林文化的独特魅力以及展示中国人与自然和谐共生的优秀成果有其必要性。本文利用多模态话语分析理论，对中国园林博物馆有关中国园林文化的外宣材料进行了分析，探究了中国园林文化的对外话语建构途径，并对中国园林博物馆对外宣传提出了提升建议，以构建博物馆文化的国际传播范式，推动中国园林文化走向世界。
In the context of world globalization, the shaping and dissemination of national cultural image is becoming increasingly important. As one of the outstanding traditional Chinese cultures, it is necessary to publicize the unique charm of Chinese garden culture to the world and show the excellent achievements of harmonious coexistence between Chinese people and nature. In this paper, we use the multimodal discourse analysis theory to analyze the foreign propaganda materials of The Museum of Chinese Gardens and Landscape Architecture about Chinese garden culture, explore the ways of constructing foreign discourse of Chinese garden culture, and put forward suggestions to improve the foreign propaganda of The Museum of Chinese Gardens and Landscape Architecture, so as to construct the international communication paradigm of museum culture and promote Chinese garden culture to the world.