银发经济背景下“医养游”融合的参与意愿及影响因素——以十堰市为例
Participation Willingness and Influencing Factors of the Integration of Medical-Care-Tourism under the Background of Silver Economy—A Case Study of Shiyan City

目的：为迎接蓬勃发展的银发经济，围绕“一主四优多支撑”康养产业，通过调查老年群体参与“医养游”的意愿及影响因素。方法：引用现有成熟量表对十堰市中心城区内的323名老年人进行问卷调查，对调研数据进行描述性统计和线性回归分析。结果：大部分老年人对参与“医养游”有较高兴趣，愿意增加开支和参与频次。目的地的人文景观和生态环境的丰富性是老年人选择的主要因素。他们更倾向于与家人一同参与，主要出于对体验文化和生态旅居的考虑。结论：总体而言，老年人对“医养游”融合持高度认可。十堰市应充分整合医疗、文旅、康养等资源优势，加大对老年人的宣传力度，为我国“医–养–游”融合新型养老模式的发展提供路径参考。
Purpose: In order to meet the thriving silver economy, focusing on the “One main, four advantages, and multiple supports” health care industry, through investigating the willingness and influencing factors of elderly groups to participate in medical-care-tourism. Method: Referring to existing mature scales, a questionnaire survey was conducted among 323 elderly people in the central urban area of Shiyan City. Descriptive statistics and linear regression analysis were conducted on the survey data. Results: Most elderly people have a high interest in participating in medical tourism and are willing to increase spending and participation frequency. The richness of human landscape and ecological environment in the destination is the main factor for elderly people to choose. They are more inclined to participate with their families, mainly due to their consideration of experiencing culture and ecological tourism. Conclusion: Overall, elderly people highly recognize the integration of medical tourism. Shiyan City should fully integrate the advantages of medical, cultural tourism, health care and other resources, increase publicity among the elderly, and provide a path reference for the development of the new type of “medical-nursing-tourism” integration model in China.