新媒体视角下高校宣传思想文化工作的守正创新
The Adherence and Innovation in thePropaganda of Ideological and Cultural Work in Universities from the Perspective of New Media

新时代以来，我国网络空间气象一新，使高校的宣传思想文化工作呈现新形态。新媒体俨然成为宣传思想文化工作的重要载体，在壮大宣传思想文化工作队伍的同时，提升了宣传思想文化工作的成效和拓展了宣传平台。但同时又提出了严峻的挑战，网络舆论的快速传播和信息泛滥所带来的衍生问题亟待解决。高校应紧跟时势，将新媒体与宣传思想文化工作融合，在正确的方针政策的领导下守正创新，为高校学生意识形态和价值观的形成与发展提供最坚实的保障。
Since the beginning of the new era, the atmosphere of China’s cyberspace has changed, presenting a new form of propaganda and cultural work to universities. New media has become an important carrier for promoting ideological and cultural work. While strengthening the team of ideological and cultural work, it has also improved the effectiveness of ideological and cultural work and expanded the propaganda platform. At the same time, however, it also poses serious challenges, and the derivative problems brought about by the rapid dissemination of online public opinion and the proliferation of information urgently need to be solved. Universities should keep up with the times, integrate new media with the ideological and cultural work of propaganda, and keep adherence and innovation under the guidance of correct principles and policies, so as to provide the most solid guarantee for the formation and development of ideological and values among university students.