泛在网络环境下思想政治教育的发展脉络及策略研究
A Study on the Development Venation and Strategies of Ideological and Political Education in the Ubiquitous Internet Environment

当今社会，以信息化与互联网为代表的第四次工业革命席卷开来，人类社会正朝着数字化时代迈进。在此环境下如何应对网络思政教育，如何实现网络与思想政治教育的结合，从内在与外在两个方面来促进大众的思想道德，不仅打破了传统的教育方式，还为思想政治教育的创新发展提供了思路。融媒体时代，媒体传播形式和发展趋势瞬息万变，通过大数据分析，掌握网络思想政治教育的要领，以此来提高网民的思想政治素质。
In today’s society, the fourth industrial revolution, represented by information technology and the Internet, has swept forward, and human society is moving towards the digital era. How to cope with online ideological and political education in this environment, how to achieve the combination of the internet and ideological and political education, and promote the ideological and moral education of the masses from both internal and external aspects, not only breaking the traditional education methods, but also providing ideas for the innovative development of ideological and political education. In the era of integrated media, the forms and development trends of media communication are constantly changing. Through big data analysis, we can grasp the essentials of online ideological and political education, in order to improve the ideological and political quality of netizens.