宜宾酒文化博物馆创新优化策略研究
Research on Innovation Optimization Strategy of Yibin’s Wine Culture Museum

宜宾酒文化延绵千年，酒文化博物馆是展示酒文化的最好媒介。本文以酒文化博物馆为研究对象，针对现有酒文化博物馆展览心意缺乏、社会服务水平低、宣传力度不够、互动体验性缺乏等问题，充分借鉴已有酒文化博物馆优势，从历史人文、非遗传承、互动式体验和产业融合发展的角度对现有酒文化博物馆的建设与运营提出建议和对策，充分发挥酒文化博物馆的社会功能。本研究对宜宾酒文化博物馆的建设运营提供了参考与借鉴，对宣扬宜宾酒文化特色和促进宜宾酒高质量发展具有重要意义，有助于提升宜宾白酒产区整体品牌影响力，擦亮“酒都”城市名片。
Yibin’s wine culture has stretched for thousands of years, and wine culture museum is the best medium to display wine culture. This paper takes the wine culture museum as the research object, aiming at the problems such as lack of exhibition intention, low level of social service, insufficient publicity and lack of interactive experience of the existing wine culture museum, and fully draws on the advantages of the existing wine culture museum. This study provides a reference and reference for the construction and operation of the Yibin Wine Culture Museum, which is of great significance to promote the characteristics of Yibin wine and promote the high-quality development of Yibin wine, help enhance the influence of the overall brand of the Yibin liquor production area, and polish the “Wine City” business card.