民商法视角下消费者个人信息权保护对策研究
Research on Countermeasures to Protect Consumers’ Personal Information Rights from the Perspective of Civil and Commercial Law

在民商法视角下，消费者个人信息权作为消费者基本权利的重要组成部分，其保护不仅关乎消费者个人隐私和财产安全，也影响着市场经济的公平交易秩序和企业的信誉经营。本文围绕民商法视角下消费者个人信息权的保护对策展开研究，首先阐述消费者个人信息权保护的重要性，并深入分析当前消费者个人信息权保护中存在的问题，进而围绕民商法角度探讨消费者个人信息权的保护策略，认为应通过完善民商法对消费者个人信息权的立法保护、加强司法实践对消费者个人信息权的保护作用、强化行政执法力度、引导企业自觉遵守消费者信息保护准则、提高消费者的信息保护意识和能力来建立一个更加健全的消费者个人信息权保护框架，从而更有效地维护消费者个人信息权，并促进市场经济的健康发展与秩序。
From the perspective of civil and commercial law, as an important part of the basic rights of consumers, the protection of consumers’ personal information right is not only related to consumers’ personal privacy and property security, but also affects the fair trading order of the market economy and the reputation of enterprises. This paper focuses on the countermeasures for the protection of consumers’ right to personal information from the perspective of civil and commercial law. Firstly, it expounds the importance of the protection of consumers’ right to personal information, analyzes the existing problems in the protection of consumers’ right to personal information in depth, and then discusses the protection strategies of consumers’ right to personal information from the perspective of civil and commercial law. Holding that a more sound framework for the protection of consumers’ right to personal information should be established by improving the legislative protection of consumers’ right to personal information in civil and commercial laws, strengthening the role of judicial practice in the protection of consumers’ right to personal information, strengthening administrative law enforcement, guiding enterprises to consciously comply with consumer information protection guidelines, and improving consumers’ awareness and ability to protect information. Thus, consumers’ right to personal information can be safeguarded more effectively and the healthy development and order of market economy can be promoted.