藏香文化助力乡村振兴道路的经验与完善对策研究
Research on the Experience and Perfection Measures of Tibetan Incense Culture Helping Rural Revitalization Paths

实现共同富裕是社会主义的本质要求，而要实现共同富裕，乡村振兴又是必经之路，其有力支撑离不开民族地区文化产业振兴。进入新时代，大多数人对乡村振兴的正当性予以更多的肯定与支持，民族地区更是在实施乡村振兴战略的过程中实现了长足发展。以拉萨市尼木县吞巴镇为例，该镇藏香文化助力乡村振兴的系列成果被人民网等主流媒体广泛报道，相关探索经验与未来指向成为西部地区乃至全国关注的焦点。但不可否认的是，在推进乡村振兴战略的实施过程中，吞巴镇不可避免地面临着文化产业缺乏规模效益、商户轻视品牌效应及难以平衡经济效益与社会效益等方面的挑战。基于此，在实际调研的基础上本文提出统筹规划发展，凝聚规模效益以增强藏香文化产业美誉等完善措施，以期促进藏香文化产业助力乡村振兴道路的长足发展。
The realization of common prosperity is the essential requirement of socialism, and to achieve common prosperity, while rural revitalization is the only way, and its strong support cannot be separated from the revitalization of the cultural industry in ethnic areas. Entering the new era, most people give more affirmation and support to the legitimacy of rural revitalization. Ethnic areas have even achieved significant development in the course of implementing the rural revitalisation strategy. Taking Lhasa City Nimu County Town as an example, the series of achievements of the town’s Tibetan culture to help rural revitalization have been widely reported by mainstream media such as People’s Daily Online, and the relevant exploration experience and future direction have become the focus of attention in the western region and even the whole country. However, it is undeniable that in the process of promoting the implementation of the rural revitalization strategy, Thunba Town inevitably faces the challenges of the lack of scale efficiency of the cultural industry, the contempt of the brand effect of the merchants, and the difficulty of balancing economic and social benefits. Based on this, on the basis of actual research, this paper proposed overall planning and development, concentrating scale benefits to enhance the reputation of the Tibetan cultural industry and other perfect measures, in order to promote the Tibetan cultural industry to help the long-term development of rural revitalization road.