一带一路背景下博物馆游客满意度与文化认同关系研究——以昆明市辖区博物馆为例
Research on the Relationship between Museum Visitor Satisfaction and Cultural Identity in the Context of the Belt and Road Initiative—Taking Museums of Kunming City Area as an Example

目前博物馆作为文化传承的重要载体，对于提升人们的文化素养和推动旅游业发展具有重要作用。本研究选取昆明市辖区历史博物馆、民族博物馆、综合博物馆为研究对象，基于博物馆游客满意度对游客文化认同进行初探，运用问卷调查法、探索性因子分析法、结构方程模型法等方法假设、探讨及验证博物馆游客“满意度–文化认同”的关系，并据研究结果为昆明博物馆旅游建言献策。
At present, museums, as an important carrier of cultural inheritance, play an important role in enhancing people’s cultural literacy and promoting the development of the tourism industry. This study selected historical museums, ethnic museums, and comprehensive museums in the area of Kunming City as research objects. Based on the satisfaction of museum visitors, a preliminary exploration was conducted on the cultural identity of tourists. Methods such as questionnaire survey, exploratory factor analysis, and structural equation modeling were used to hypothesize, explore, and verify the relationship between satisfaction and the cultural identity of museum visitors. Based on the research results, suggestions were made for the tourism of Kunming Museum.