中华文化传播及文化润疆研究——以“T恤衫”上的多模态为例
Research on Chinese Culture Dissemination and Culture-Moisturize Xinjiang—A Case Study of Multi-Modality on “T-Shirt”

中华文化为文化润疆提供了丰厚滋养和充分条件，是中华各民族在不断交往交流交融和共同奋斗的过程中形成的兼收并蓄、你中有我、我中有你的博大文化。就目前来看，中华文化传播仍任重道远。为了创新中华文化传播方式，拓展文化润疆的新形式，丰富多模态文化传播理念，本文以多模态理论为基础，通过定量研究方法，搜集新疆高校大学生日常所穿T恤衫并分析其多模态现象及蕴含的文化元素。研究结果显示，在当下时尚思维加强、世界文化迅速传播的时代，西方文化对新疆高校大学生群体的审美产生了较明显的影响，同时其更倾向于选择元素丰富新颖的设计风格。
Chinese culture has provided rich nourishment and ample room for Culture-Moisturize Xinjiang. It is a profound culture of inclusiveness. We all have a stake in each other’s future, formed by the Chinese nation in the process of continuous cultural exchanges and integration and common struggle. At present, there is still a long way to go to spread Chinese culture. In order to innovate ways of Chinese cultural communication, develop the new forms of cultural transmission, and enrich the concept of multi-modal cultural communication, this research, based on the multi-modal theory, collects college students’ T-shirts in Xinjiang and analyzes its multi-modal phenomena and embedded cultural elements through quantitative research methods. The research results show that under the current fad and rapid spread of world culture, western culture has a significant impact on the aesthetics of college students in Xinjiang, and they are more inclined to choose designs with abundant and novel elements.