云南省特色农产品跨境电商生态系统构建研究
Research on the Construction of Cross-Border E-Commerce Ecosystem for Yunnan Specialty Agricultural Products

云南是地处中国西南边疆的低纬度高海拔农业大省，特色农产品优势显著，经济发展稳定。是面向南亚东南亚地区的重要门户和国际交通枢纽中心，地缘经济发展潜力巨大，有利于更好地融入服务“一带一路”建设。本文以生态系统理论及其运作原理为研究理论支撑，分析跨境电商生态系统的构建机理，剖析基于云南省生态优势和区位优势两个层面所形成的跨境电商产业发展基础，分别从四个维度提出了云南特色农产品跨境电商生态系统构建路径及措施，推动跨境电商产业聚焦，促进优势产业外向型发展新格局。
Yunnan Province, located in the southwestern border of China, is characterized by its low latitude and high altitude, boasting rich agricultural resources. It enjoys significant advantages in specialty agricultural products and stable economic development. Serving as an important gateway and international transportation hub for South and Southeast Asia, Yunnan holds enormous potential for geo-economic development. Furthermore, its integration into “the Belt and Road” initiative presents even greater opportunities. This article’s research theory is grounded in the ecosystem theory and its operating principles. It aims to analyze the construction mechanism of the cross-border e-commerce ecosystem and the development foundation of the cross-border e-commerce industry, leveraging Yunnan Province’s ecological and locational advantages. The article proposes a construction path and measures for the Cross-border E-commerce Ecosystem of Yunnan’s specialty agricultural products from four perspectives. This approach seeks to promote the focused development of the cross-border e-commerce industry and a new pattern of outward-oriented development in competitive industries.