基于形态分析–形状文法的比亚迪汽车衍生品设计研究
Research on the Design of BYD Automobile Derivatives Based on Morphological Analysis-Shape Grammar

本研究旨在利用形态分析–形状文法方法，深入研究比亚迪汽车衍生品的设计。通过对比亚迪汽车产品族的形态特征进行系统分析，提取出显性和隐性的设计要素。随后，运用形状文法原则对这些设计要素进行分解和重组，探索其在衍生品中的应用潜力。通过这一方法，我们旨在挖掘比亚迪汽车品牌的设计基因，并为衍生品的创新设计提供理论支持和实践指导。希望本研究能够为比亚迪汽车衍生品的设计与发展开辟新的思路，推动品牌在市场中的进一步巩固与发展。
This study aims to use morphological analysis-shape grammar method to conduct an in-depth study of the design of BYD automobile derivatives. Through a systematic analysis of the morphological characteristics of BYD’s automobile product family, explicit and implicit design elements were extracted. Subsequently, the principles of shape grammar are used to decompose and reorganize these design elements to explore their application potential in derivatives. Through this method, we aim to explore the design genes of the BYD automobile brand and provide theoretical support and practical guidance for the innovative design of derivatives. It is hoped that this research can open up new ideas for the design and development of BYD automobile derivatives and promote the further consolidation and development of the brand in the market.