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Design  2024 

智能科技对视觉传达设计产业的影响与前景分析
Analysis of the Impact and Prospects of Intelligent Technology on the Visual Communication Design Industry

DOI: 10.12677/design.2024.92270, PP. 785-789

Keywords: 智能科技,视觉传达,产业发展,应用前景
Intelligent Technology
, Visual Communication, Industrial Development, Application Prospects

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Abstract:

智能科技的快速发展对各行业产生了深远影响,引发了人们对其在视觉传达设计产业中的潜在应用和影响的关注。本研究首先介绍了智能科技快速发展对各行业的影响,引出了对智能科技在视觉传达设计中的应用及其对产业的影响,具体分析了人工智能、虚拟现实、增强现实等技术在平面设计、交互设计等方面的应用案例和效果评估,接着剖析了智能科技对传统设计流程、产品形态以及设计师角色定位的影响与改变。此外,通过对市场需求、就业形势、行业格局等方面的分析,提出了智能科技对视觉传达设计产业未来发展的展望,并针对未来可能涌现的发展机遇提出了建议和策略。
The rapid development of intelligent technology has had a profound impact on various industries, drawing attention to its potential application and impact in the visual communication design industry. This study first introduces the impact of the rapid development of intelligent technology on various industries, leads to the application of intelligent technology in visual communication design and its impact on the industry, and specifically analyzes the application of artificial intelligence, virtual reality, augmented reality and other technologies in graphic design, interaction design and other aspects. Then it analyzes the influence and change of intelligent technology on traditional design process, product form and designer role positioning. In addition, through the analysis of market demand, employment situation, industry structure, etc., the outlook for the future development of the visual communication design industry by intelligent technology is put forward, and suggestions and strategies are put forward for possible development opportunities that may emerge in the future.

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