基于结构方程模型的城镇居民文化消费影响因素研究
A Study on the Influencing Factors of Rural Residents’ Cultural Consumption Based on Structure Equation Model

本文基于中国综合社会调查(CGSS)微观数据，通过建立结构方程模型对北京市、浙江省、上海市、江苏省等6个文化产业发展强势省市的城镇居民进行系统分析后发现，城镇居民文化消费受到经济状况、媒体使用和社交活动因素的正向直接影响，同时受到身心健康因素的正向间接影响。在此基础上我们提出了提高居民收入水平，引导转变居民文化消费观念等对策建议，为增加居民的文化消费需求以及提高文化消费总量与支出水平提供了有益参考。
This study focuses on urban residents in six provinces and cities known for their strong cultural industry development, such as Beijing, Zhejiang, Shanghai, and Jiangsu. Utilizing micro data from the Chinese General Social Survey, we conduct a comprehensive analysis of the factors influencing urban residents’ cultural consumption by establishing a structural equation model. Our findings reveal that economic status, media usage, and social engagement have a direct positive impact on cultural consumption, while factors related to physical and mental health have an indirect positive influence. In order to provide valuable insights for boosting residents’ cultural consumption demand and enhancing overall expenditure levels, we propose policy recommendations such as enhancing residents’ income levels and guiding a change in their cultural consumption attitudes.