符号学视角下的中国影院动画设计研究
Research on Chinese Cinema Animation Design under the Perspective of Semiotics

本文以符号学视角探讨中国动画设计，旨在深入了解中国动画作为文化符号的表达方式及其在国际传播中的角色。首先，通过对当代中国动画发展现状进行分析，揭示其艺术特征与文化内涵。其次，基于符号学理论，探讨中国动画中所运用的符号元素及其象征意义，包括主题、角色和叙事方面的符号构建。最后，提出符号学视角下，中国动画创作的方法与原则，包括彰显中国文化内涵、提升辨识度、讲述中国故事，给出中国动画设计的理论建议，以此思考中国动画发展与设计的探索路径。
This paper explores Chinese animation design from a semiotic perspective, aiming to gain a deeper understanding of the expression of Chinese animation as a cultural symbol and its role in international communication. Firstly, it analyses the current development of contemporary Chinese animation to reveal its artistic characteristics and cultural connotations. Secondly, based on semiotic theory, the symbolic elements used in Chinese animation and their symbolic meanings are explored, including the symbolic construction of themes, characters and narratives. Finally, it proposes the methods and principles of Chinese animation creation under the perspective of semiotics, including highlighting Chinese cultural connotations, enhancing recognition, and telling Chinese stories, and gives theoretical suggestions on Chinese animation design, so as to think about the exploratory path of Chinese animation development and design.