符号互动论视域下的电商直播口语传播策略研究
Research on the Oral Communication Strategy of E-Commerce Live Broadcasting under the Perspective of Interactive Semiotics

本研究根植于符号互动论的深厚土壤，对电商直播场景中的口语传播策略进行剖析。通过梳理电商直播的传播特性，结合符号互动论的核心观点，本文构建了针对性的口语传播策略框架。旨在通过学术化的探讨，为电商直播实践提供坚实的理论支撑和策略指导。
Rooted in the deep soil of interactive semiotics, this study analyses the spoken communication strategies in e-commerce live broadcasting scenarios. By sorting out the communication characteristics of e-commerce live broadcasting and combining the core viewpoints of interactive semiotics, this paper constructs a targeted framework of spoken language communication strategies. It aims to provide solid theoretical support and strategic guidance for e-commerce live broadcasting practice through academic discussion.