非物质文化遗产在抖音短视频中的呈现与传播研究
A Study on the Presentation and Dissemination of Intangible Cultural Heritage in TicTok Short Videos

非物质文化遗产作为一种难以被传承、传播的文化记忆，在抖音平台却焕发新生。抖音短视频平台因其较低的技术壁垒、可模仿的拍摄方式以及其高覆盖率让其有着较高的适老性，让以中老年为主的非物质文化遗产的传承人有了对非物质文化遗产有效展演和传播的渠道。除此以外，抖音短视频的模仿机制，助力非物质文化遗产形成稳定的记忆空间，让非物质文化遗产不仅能够走向流行，更以较稳固的形态得以留存。
Intangible cultural heritage, as a kind of cultural memory that is difficult to inherit and spread, has been revitalized on the TicTok platform. Due to its low technical barriers, imitable filming methods, and high coverage, the TicTok short video platform has a high degree of age-appropriateness, allowing intangible cultural heritage bearers, who are mainly middle-aged and elderly, to have a channel to effectively perform and disseminate their intangible cultural heritage. In addition, the imitation mechanism of short videos helps intangible cultural heritage to form a stable memory space, so that intangible cultural heritage can not only become popular but also be retained in a more stable form.