加速理论视域下青年群体的短视频倍速播放意愿研究——基于对抖音用户的半结构式访谈
Research on the Willingness of Young People to Watch Short Videos at Double Speed from the Perspective of Acceleration Theory Douyin Users—Based on Semi-Structured Interview with Douyin Users

随着人们的视听载体逐渐由横屏化的长视频转向竖屏化的短视频，原长视频拥有的高倍观看功能也向短视频发生了转向，本文主要通过半结构式访谈探究以抖音APP为代表的青年群体用户倍速观看短视频的原因及影响。调查显示，青年群体选择倍速播放主要是出于在加速社会下的时间焦虑、媒介赋权下的技术控制以及实现即时消费的快感。然而倍速播放虽然能在一定程度上节省时间，助力UGC内容的生产，但也导致了人被技术控制，沦为单面人的隐忧。因此作为内容创作者和观众都需要在快节奏的时代中保持对时间的感知，警惕成为技术的奴隶。
With the gradual shift of people’s audio-visual carrier from horizontal long video to vertical short video, the high-speed viewing function of original long video has also changed to short video. This paper mainly explores the reasons and impacts of young people watching short videos at double speed, represented by TikTok, through semi-structured interviews. The survey shows that young people choose to watch short videos at double speed mainly due to time anxiety in the accelerated society, technical control under media empowerment, and the pleasure of realizing instant consumption. However, although double speed playback can save time to a certain extent and help the production of UGC content, it also leads to the hidden worry that people are controlled by technology and reduced to one-sided people. Therefore, both content creators and viewers need to maintain a sense of time in a fast-paced era and be wary of becoming puppets of “technology”.