情感映射视角下的校园文化纪念品设计研究
Research on the Design of Campus Cultural Souvenirs from the Perspective of Emotional Mapping

校园纪念品是一种具有校园传播意义和价值的文化产品，它不仅代表着学校的历史和文化，更是作为学校深厚的历史底蕴的引路人，肩负着将校园文化向外传播的任务。引入情感映射的方法，提取校园中具有代表性和共鸣力的情感元素，对校园IP形象及校园文化纪念品进行设计分析。更好地促进了校园文化的传播与发展，同时也为校园文化传承和创新提供了新的思路和方法。
Campus souvenirs are a cultural product with campus communication significance and value. They not only represent the history and culture of the school, but also act as a guide to the school’s profound historical heritage and shoulder the task of spreading campus culture to the outside world. The method of emotional mapping is introduced to extract representative and resonant emotional elements on campus, and the campus IP image and campus cultural souvenirs are designed and analyzed. It better promotes the dissemination and development of campus culture, and also provides new ideas and methods for the inheritance and innovation of campus culture.