基于设计符号学的藏族文创产品设计研究
Research on the Design of Tibetan Cultural and Creative Products Based on Design Semiotics

文创产品的设计是当今时代发展下的产物且充当着生产和市场之间的桥梁，将文化内涵进行输出且物化到产品本身的设计理念上，凝结文创产品的设计风格、品质，从而将文化价值赋能向消费者传达思想、文化与创新价值。文章主要将藏族的传统文化与人们的日常生活用品进行完美结合，并以此作为其设计切入点，通过设计符号学的理论研究方法，以消费者需求为研究导向，对藏族文创产品设计进行研究，并根据设计实践来进行总结和归纳。
The design of cultural and creative products is the product of the development of the current era and acts as a bridge between production and market, exporting cultural connotation and materializing it into the design concept of the product itself, condensing the design style and quality of cultural and creative products, so as to enable the cultural value to convey ideas, culture and innovation value to consumers. This paper mainly combines Tibetan traditional culture and people’s daily necessities perfectly, and takes this as the design entry point. Through the theoretical research method of design semiotics and the research orientation of consumer demand, the paper studies the design of Tibetan cultural and creative products, and summarizes and concludes according to design practice.