有声出版中实现文字到声音转化的传播策略研究
Study of Communication Strategies for Achieving Text-to-Sound Transformation in Audio Publishing

随着有声阅读方式的出现和发展，有声出版迎来高速发展期。目前常见的有声出版表现形式有四种：有声朗读、有声演播、播客和广播剧。本文就以有声出版的呈现形式为研究内容，运用观察法、比较分析法，从媒介的角度切入，对有声出版实践过程中如何有效进行文字到声音的转化这一问题进行探究。首先思考有声出版产生的原因，其次明确有声出版的概念，然后逐个分析有声出版中有声朗读、有声演播、广播剧和播客四种表现方式的特点和效果，最后侧重于内容生产方面，提出有声出版实践中有效实现文字媒介到声音媒介转化的方法，以期为文字作品听觉类改编和有声出版产业发展提供助益。
With the emergence and development of audiobook reading methods, audio publishing has seen a period of rapid development. At present, there are four common forms of audiobook publishing presentation: audiobook reading, audiobook acting, podcasting and radio drama. This paper takes the presentation form of audiobook publishing as the research content, uses the observation method, and comparative analysis method, and cuts in from the perspective of the media to explore the issue of how to effectively carry out the transformation of text to sound in the process of audiobook publishing practice. Firstly, we consider the reasons for the emergence of audio publishing. Secondly, we clarify the concept of audio publishing, then we analyze the characteristics and effects of the four modes of presentation in audio publishing, namely, audio reading, audio acting, radio drama and podcasting, and finally, focusing on the aspect of content production, we put forward the methods of effectively realising the transformation of the textual medium to the sound medium in the practice of audio publishing, with a view to providing the development of the aural adaptations of textual works and the development of the audio publishing industry, in order to provide benefits for the development of textual works’ auditory adaptation and audiobook publishing industry.