异化理论视域下对大学生消费异化行为的心理探析
A Psychological Analysis of College Students’ Consumption Alienation Behaviour in the Perspective of Alienation Theory

在现代社会中，消费已经成为人们日常生活的重要组成部分。本文以异化理论为框架，深入探讨大学生在消费过程中表现出的异化现象，并从心理层面进行了动因剖析。大学生的消费异化行为不仅受到社会环境和文化因素的影响，更与其内心世界的深层次需求密切相关。大学生作为我国消费群体的重要组成部分，其消费行为也具有独特的特点。因此对大学生进行消费方面的思想教育，引导其树立正确的消费观念，培养新时代大学生进行科学且合理的消费是非常有必要的。
In modern society, consumption has become an important part of people’s daily life. Based on the framework of alienation theory, this paper discusses in depth the alienation phenomenon shown by college students in the process of consumption, and analyses the motives from the psychological level. The alienation behaviour of college students is not only influenced by the social environment and cultural factors, but also closely related to their deep-seated needs in the inner world. As an important part of China’s consumer group, college students’ consumption behaviour has unique characteristics. Therefore, it is very necessary to educate college students on the ideology of consumption, guide them to set up correct consumption concepts, and cultivate scientific and reasonable consumption among college students in the new era.