木版年画元素在儿童文创设计中的应用策略研究
Research on the Application Strategies of Woodblock Print Elements in Children’s Cultural and Creative Design

木版年画作为中国传统文化艺术的重要构成部分，其深入探究与研讨对于文创设计的推动具有不可或缺的价值。将木版年画元素应用于儿童文创设计中，既面临传统与现代审美结合的挑战，也提供了传承和弘扬传统文化的机会。通过设计多样化、富有趣味性的教育内容，注重沉浸式享受的互动设计，以及开发盲盒潮玩的产品形式，可以克服挑战并创造出符合当代儿童审美需求和文化追求的儿童文创产品。这些策略不仅有助于木版年画的传承与融合，还能激发儿童的创造力和想象力，促进儿童的全面发展。在当下的社会背景下，将木版年画引入儿童视野成为推动中华优秀传统文化创造性转化和创新性发展的有效策略之一。
As an important part of traditional Chinese culture and art, in-depth understanding and research of woodblock prints is of great significance to cultural and creative design. Applying the elements of woodblock prints to children’s cultural and creative design faces the challenge of combining traditional and modern aesthetics, but also provides an opportunity to pass on and promote traditional culture. By designing diversified and interesting educational contents, focusing on interactive design for immersive enjoyment, and developing product forms for blind-boxing and hip-playing, it is possible to overcome the challenges and create children’s cultural and creative products that meet the aesthetic needs and cultural pursuits of contemporary children. These strategies not only contribute to the inheritance and integration of woodblock prints, but also stimulate children’s creativity and imagination and promote their overall development. In the current of social context, introducing woodblock prints into children’s vision has become one of the effective strategies to promote the creative transformation and innovative development of Chinese outstanding traditional culture.