文本与语境视角下自媒体对新闻事件报道的话语分析——以“牛弹琴”微信公众号为例
Discovery Analysis of We Media’s News Report from the Perspective of Text and Context—Taking “Niu Tan Qin” WeChat Public Account as an Example

论文以“牛弹琴”微信公众号(ID: bullpiano)中的新闻传播内容作为研究对象。“牛弹琴”创建人刘洪，同时兼有是新华社《环球时报》副总编辑的“官方身份”，实现传统媒体人的新媒体转型。本文尝试运用梵·迪克的话语分析理论框架，通过宏观和微观层面进行深度剖析，探讨“牛弹琴”何以能够在网络中发挥强大影响力。本文发现拥有着传统媒体背景的“牛弹琴”在文本的宏观命题中与传统媒体保持相似的框架，是对传统媒体内容的重组与解释，并融入自身见解。通过研究分析，我们能够更好地理解具有广泛影响力的自媒体新闻公众号的传播策略和逻辑，进而为其他自媒体新闻传播实践提供参考。
This paper takes the news communication content in the WeChat public account “Bull Playing the Lute” (ID: bullpiano) as the research object. The founder of “Bull Playing the Lute” is Liu Hong, who is also the deputy editor-in-chief of the Global Times of Xinhua News Agency, realizing the new media transformation of traditional media people. This paper attempts to use Van Dijk’s discourse analysis theoretical framework to carry out in-depth analysis through macro and micro levels, and to explore why “Bull Playing the Lute” can play a strong influence in the network. This paper finds that “Bull Playing the Lute” with a traditional media background maintains a similar framework with traditional media in the macro proposition of the text, which is the reorganization and interpretation of traditional media content, and integrates media professional own insights. Through research and analysis, we can better understand the communication strategy and logic of the widely influential we media news public account, and then provide reference for other we-media news communication practice.