视觉传达设计中多媒体艺术表现形式研究
Research on Forms of Multimedia Artistic Expression in Visual Communication Design

该研究旨在探讨视觉传达设计中多媒体艺术的表现形式，通过深入研究了多媒体艺术的定义、特点以及在视觉传达设计中的应用。发现多媒体艺术作为一种跨领域的艺术形式，融合了图像、声音、视频等多种媒介，呈现出丰富多彩、具有互动性和动态性的艺术作品。多媒体艺术丰富了传统视觉传达设计的表现形式，提升了作品的吸引力和表现力，拓展了信息传递和交流的方式。然而，多媒体艺术在视觉传达设计中的应用还面临着一些挑战，如技术更新换代、作品与受众之间的沟通障碍等。未来，随着数字技术的不断发展和普及，多媒体艺术在视觉传达设计中的应用将呈现出更加多样化和创新化的趋势。
The purpose of this study is to explore the expression form of multimedia art in visual communication design, through in-depth research on the definition, characteristics and application of multimedia art in visual communication design. It is found that multimedia art, as a cross-field art form, integrates various media such as image, sound and video, and presents colorful, interactive and dynamic art works. Multimedia art enriches the expression form of traditional visual communication design, enhances the attractiveness and expressiveness of works, and expands the way of information transmission and communication. However, the application of multimedia art in visual communication design still faces some challenges, such as technological upgrading, communication barriers between works and audiences, etc. In the future, with the continuous development and popularization of digital technology, the application of multimedia art in visual communication design will show a trend of more diversification and innovation.