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中国式现代化背景下的农村电子商务影响因素分析——以江西省为例

DOI: 10.12677/hjdm.2024.142007, PP. 81-93

Keywords: 农村电子商务,SPSS,结构方程模型,潜变量,中国式现代化
Rural E-Commerce
, SPSS, Structural Equation Model, Latent Variable, Chinese Modernization

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Abstract:

近年来,在网络信息技术突飞猛进和电商平台飞速发展的大环境背景之下,随着中国式现代化的推进,中国农村地区电子商务发展也开始提速。但在农村电子商务的发展过程中,仍有很多因素影响着农村电子商务。因此本文对现阶段江西省农村电子商务的发展展开了调查,通过调查问卷的形式,收集江西省各个县城的相关数据,构建结构方程模型探究影响农村电子商务各个因素之间的关系,再根据样本数据进行模型拟合,根据初始拟合结果假设模型进行六次修正,达到最佳模型并得出结论。
In recent years, under the background of the rapid development of network information technology and the rapid development of e-commerce platforms, with the advancement of Chinese-style modernization, the development of e-commerce in rural areas of China has also begun to speed up. But in the process of the development of rural e-commerce, there are still many factors affecting rural e-commerce. Therefore, this paper conducted a survey on the development of rural e-commerce in Jiangxi Province at the present stage, collected relevant data of various counties in Jiangxi Province through questionnaires, built a structural equation model to explore the relationship between various factors affecting rural e-commerce, then fitted the model according to the sample data, and modified the hypothesis model six times according to the initial fitting results. Reach the best model and draw conclusions.

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