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DOI: 10.12677/hjdm.2024.142007, PP. 81-93

Keywords: 农村电子商务,SPSS,结构方程模型,潜变量,中国式现代化
Rural E-Commerce
, SPSS, Structural Equation Model, Latent Variable, Chinese Modernization

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In recent years, under the background of the rapid development of network information technology and the rapid development of e-commerce platforms, with the advancement of Chinese-style modernization, the development of e-commerce in rural areas of China has also begun to speed up. But in the process of the development of rural e-commerce, there are still many factors affecting rural e-commerce. Therefore, this paper conducted a survey on the development of rural e-commerce in Jiangxi Province at the present stage, collected relevant data of various counties in Jiangxi Province through questionnaires, built a structural equation model to explore the relationship between various factors affecting rural e-commerce, then fitted the model according to the sample data, and modified the hypothesis model six times according to the initial fitting results. Reach the best model and draw conclusions.


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