天水花椒种植户可持续种植意愿研究——基于SEM模型分析
Research on Sustainable Planting Willingness of Pepper Growers in Tianshui—Based on SEM Model Analysis

为探讨天水市麦积区“椒农”对花椒可持续种植意愿的影响因素，深入基层开展农户调查问卷，基于SEM结构方程模型对回收的340份问卷进行了实证研究。其结果表明：技术扶持、劳动力供给、花椒销售现状、种植风险把控对农户花椒可持续种植意愿有显著的正向性影响，政策引导对种植意愿有负向性影响。根据正向影响路径系数从大到小依次为：劳动力供给、花椒销售现状、种植风险把控和技术扶持。基于此，提出了一些提升花椒种植户持续种植意愿的可行性对策和建议。
In order to explore the influencing factors of pepper farmers’ willingness to sustainably plant pricklyash in the Maiji district of Tianshui City, a questionnaire survey was conducted at the grassroots level, and an empirical study was conducted on 340 questionnaires collected based on SEM struyun’ chouctural equation model. The results showed that technical support, labor supply, sales status of pricklyash pricklyash and planting risk control had significant positive effects on farmers’ sustainable planting intention, while policy guidance had negative effects on farmers’ planting intention. According to the positive influence path coefficient from large to small, it is successively: labor supply, sales status of Sichuan pepper, planting risk control and technical support. Based on this, some feasible countermeasures and suggestions were put forward to enhance the sustainable planting willingness of pepper farmers.