消费主义对大学生价值观的消极影响研究
Research on the Negative Influence of Consumerism on the Values of College Students

消费主义作为资本主义高度发展的衍生物，极端追求消费带来的物质享受和个人满足，主要表现在过度消费、超前消费和疯狂消费等。消费主义肆虐的趋势会更加凸显对大学生的价值观产生的消极影响，包括使大学生价值观功利化、社会责任感削减以及审美取向扭曲等。对此，可以从弘扬中华优秀传统文化、加强社会主义核心价值观教育、鼓励提倡绿色消费入手，引导大学生科学理性消费，培育正确的价值观。
As a highly developed derivative of capitalism, consumerism is an extreme pursuit of material enjoyment and personal satisfaction brought by consumption, which is mainly manifested in excessive consumption, advanced consumption and crazy consumption. The rampant trend of consumerism will further highlight the negative impact on the values of college students, including the utilitarian value of college students, the reduction of social responsibility and the distortion of aesthetic orientation. In this regard, we can start from carrying forward the excellent traditional Chinese culture, strengthening the education of socialist core values, encouraging and advocating green consumption, guiding college students to consume scientifically and rationally, and cultivating correct values.