基于福格行为模型的中医健康管理应用研究
Application Research of TCM Health Management Based on Fogg Behavior Model

目的：探索大健康时代背景下，福格行为模型在中医健康管理应用中提升用户依从性的路径。方法：以中医健康管理的深层内涵与价值为基础，简述福格行为模型理论的起源与发展，解析通过设计用户行为提高健康管理依从性的意义，采用理论整合和应用案例综合分析的方式，研究福格行为模型与中医健康管理的对应切入关系，分析福格行为模型在系统交互、功能规划、通知提示中的实践应用。结果：提出在中医健康管理过程中提供多变酬赏、使设计符合日常行为以及采用温和助推的设计策略。结论：基于福格行为模型的中医健康管理，在不同阶段设计引导用户行为发生，可有效提升中医健康管理患者依从性，提升移动健康管理效率，为后续基于福格行为模型理论的应用设计提供参考。
Aims: In the context of the era of great health, the path of improving user compliance in the application of TCM health management by Fogg behavior model was explored. Method: Based on the deep connotation and value of TCM health management, this paper briefly describes the origin and development of Fogg behavioral model theory, analyzes the significance of improving health management compliance by designing user behaviors, and studies the corresponding relationship between Fogg behavioral model and TCM health management by means of theoretical integration and comprehensive analysis of application cases. This paper analyzes the practical application of Fogg behavior model in system interaction, function planning and notification. Result: In the process of TCM health management, it is proposed to provide variable reward, make the design conform to the daily behavior and adopt the design strategy of gentle promotion. Conclusion: The design of TCM health management based on Fogg behavior model guides the occurrence of user behaviors at different stages, which can effectively improve the patient compliance of TCM health management, improve the efficiency of mobile health management, and provide reference for the subsequent application design based on Fogg behavior model theory.