动画中的视觉修辞实践研究——以大友克洋动画作品为例
A Study on Visual Rhetoric Practice in Animation—A Case Study of Otomo Katsuhiro’s Animation Works

视觉修辞是一种通过对图像的有意识处理使传播效率最大化的手段，在极度依赖视觉叙事的动画中扮演着关键角色。日本著名动画导演大友克洋的作品在视觉上呈现出强烈的个人风格和时代特征，将其纳入视觉修辞的范畴进行分析具有重要意义。本文首先追溯了视觉修辞在修辞学中的历史沿革，阐述了将动画纳入视觉修辞范畴研究的可行性与必要性；然后以视觉修辞分析框架理论作为研究框架，立足大友克洋动画作品，从视觉语法、视觉话语、视觉文化的三个角度，来探寻大友克洋高效传达作品内涵的具体形式与方法，以期为动画中高效传达作品内涵提供新的思路。
Visual rhetoric is a means of maximizing communication efficiency through conscious processing of images, playing a crucial role in animation that heavily relies on visual narrative. The works of renowned Japanese animation director Otomo Katsuhiro present a strong personal style and contemporary characteristics visually, and it is of great significance to analyze them within the scope of visual rhetoric. This article first traces the historical evolution of visual rhetoric in rhetoric and elaborates on the feasibility and necessity of incorporating animation into the research of visual rhetoric. Then, using the framework of visual rhetoric analysis, this paper explores the specific forms and methods of Otomo Katsuhiro’s efficient communication of the connotation of his works from three perspectives: visual grammar, visual discourse, and visual culture, in order to provide new ideas for the efficient communication of the connotation of works in animation.