城市动漫IP与地方文化结合的探究——以衢州南孔爷爷动漫IP为例
Exploration of the Integration of Urban Anime IP and Local Culture—Taking Quzhou Grandpa Confucian’s Anime IP as an Example

近年来IP设计行业迅速发展覆盖至各大城市，如何做好地方IP，如何讲好地方故事，如何传承一方文化成为了IP设计行业的焦点。自党的十八大以来，“文化自信”这一名词被广泛应用，逐渐凸显出它的重要地位。中国拥有源远流长的优秀文化，地方文化正是其中独特的一部分，亦是文化自信的基石。本文以国内成功的IP形象南孔爷爷为例，阐述城市动漫IP和地方文化之间的关系，更进一步探究城市动漫IP的文化及商业价值所在，为推动地方经济发展找寻更深一层次的文创赋能。
In recent years, the IP design industry has rapidly developed and covered major cities. How to do a good job in local IP, how to tell local stories, and how to inherit local culture have become the focus of the IP design industry. Since the 18th National Congress of the Communist Party of China, the term “cultural confidence” has been widely used, gradually highlighting its important position. China has a long-standing and excellent culture, and local culture is a unique part of it, which is also the cornerstone of cultural confidence. This article takes the successful domestic IP image of Grandpa Confucian as an example to explain the relationship between urban anime IP and local culture, further explore the cultural and commercial value of urban animation IP, and find a deeper level of cultural and creative empowerment to promote local economic development.