大学生学习反电信网络诈骗宣传信息的行为和效果研究——以杭州21所高校为例
A Study on the Behavior and Effects of College Students Learning Anti Telecom Network Fraud Propaganda Information—A Case Study of 21 Universities in Hangzhou

对反电信网络诈骗信息进行宣传是增强高校学生防范诈骗意识和认知的有效手段，提高其学习的行为意愿是直接目的。文章根据社会学习理论、计划行为理论和说服性传播效果理论搭建研究框架，结合现实情况，从信息接触、媒介接触广度、直间接经验、自我认知、服务满意度五个维度出发，以杭州21所高校的在校学生为研究对象展开实证研究，找出影响其学习反电信网络诈骗宣传信息行为意愿的影响因素，并对如今的反电信网络诈骗的宣传效果做出评估。由此得出结论：未接触过反诈宣传信息的大学生的信息学习行为意愿比接触过的大学生高；媒介接触广度对信息学习行为意愿无显著影响；直间接经验和服务满意度正向显著影响信息学习行为意愿；自我认知负向显著影响信息学习行为意愿，并且根据统计得知，杭州高校的学生对如今的反电信网络诈骗的宣传工作较为满意。
Propaganda of anti telecom network fraud information is an effective means to enhance the awareness of college students in preventing fraud, and improving their willingness to learn is the direct goal. This article constructs a research framework based on social learning theory, planned behavior theory, and persuasive communication effect theory. Combining with practical situations, starting from five dimensions of information exposure, media exposure breadth, direct and indirect experience, self-awareness, and service satisfaction, empirical research is conducted on students from 21 universities in Hangzhou to identify the influencing factors on their willingness to learn anti telecom network fraud propaganda information behavior. And evaluate the effectiveness of current anti telecom network fraud promotion. From this, it can be concluded that college students who have not been exposed to anti fraud propaganda information have a higher willingness to learn information than those who have been exposed to it; The breadth of media exposure has no significant impact on the willingness of information learning behavior; The direct and indirect experience and service satisfaction have a significant positive impact on the willingness of information learning behavior; The negative self-awareness significantly affects the willingness to learn information, and according to statistics, students in Hangzhou universities are more satisfied with the current promotion of anti telecom network fraud.