耕读文化语境下徽州传统村落的传承与发展
The Inheritance and Development of Huizhou Traditional Villages in the Context of Farming and Reading Culture

在耕读文化语境下，本文选取以徽州地区为代表的传统村落为研究对象，对徽州地区耕读文化历史探寻并促进耕读文化的传承与发展。研究得出耕读文化下徽州地区传统村落具有重要的宗族民俗文化研究、村落营造美学研究和旅游研学研究价值，发现现存耕读村落存在耕读文化资源保护的重要性认识有待提高、旅游开发模式有待发展和人文价值逐渐消弱的问题。提出耕读村落传承和发展的设计策略——强化生态环境和历史人文遗产保护意识、科学规划促进耕读文化的繁荣以及打造耕读研学基地，加大品牌宣传，由此为新时代乡村振兴视野下促进传统耕读村落内在文化特征的发掘、保护与合理有效利用提供理论参考和实践创新思路。
In the context of farming and reading culture, this article selects traditional villages represented by Huizhou area as the research object, explores the history of farming and reading culture in Huizhou area, and promotes the inheritance and development of farming and reading culture. The study found that traditional villages in Huizhou area under the cultivation and reading culture have important research value in terms of clan folk culture, village creation aesthetics, and tourism research. It was found that the existing cultivation and reading villages have problems such as the need to improve their understanding of the importance of protecting cultivation and reading cultural resources, the need to develop tourism development models, and the gradual weakening of humanistic value. Specific strategies are proposed for the inheritance, protection, and utilization of traditional farming and reading villages: Strengthen awareness of ecological environment and historical and cultural heritage protection, scientifically plan to promote the prosperity of farming and reading culture, build farming and reading research bases, and increase brand promotion. This provides theoretical reference and practical innovative ideas for promoting the excavation, protection, and rational and effective utilization of the inherent cultural characteristics of traditional farming and reading villages in the perspective of rural revitalization in the new era.