模因论视域下生僻字热词的走红原因——以“龙行龘龘”为例
An Analysis of the Dissemination of Rare Used Hot Words on the Basis of Memetic Theory—Taking “Dragons Flying” as an Example

21世纪，是属于因特网的时代。网络以其内容的多样性和创新性以及传播手段的多元化得以吸引大量年轻用户，也带动了诸如“龙行龘龘”这类生僻字网络热词的发展。在网络的助力下，一些原本艰涩古奥的生僻字，开始让人感到亲切且趣味十足。为了更好地揭示生僻字的走红原因，本研究尝试借用模因论，以今年走红的热词“龙行龘龘”为例，深入解读生僻字网络热词的起源、发展以及传播的机制，为进一步研究生僻字发展动因及其传播机制提供更多理论依据。
The 21st century belongs to the era of Internet. The diversity and innovation of the network’s content, as well as the diversification of its means of communication, have attracted a large number of young users, which has also led to the development of rare Internet buzzwords such as “dragons flying”. With the help of the network, some of the original difficult ancient and rare words began to make people feel friendly and interesting. Therefore, based on the “memetic theory”, this paper takes the buzzword “dragons flying” as an example to deeply interpret the origin, development, reproduction, spread and reasons for the popularity of the rare used hot words. It provides a theoretical and practical reference for further research on the future development trend of rare used words and their regulation.